Marketing in Asia(三版)

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●In-Class Activities: These activities are designed to engage students in discussions with the instructor and fellow students. They involve individual and group activities, marketing research methods (surveys, focus groups, and online resources), brainstorming exercises, out-of-class assignments, and personal observations/write-ups. Each activity illustrates a concept from the textbook and typically involves 5 to 15 minutes of in-class time.

●Building Your Marketing Plan. The Building Your Marketing Plan guides at the end of each chapter are based on the format of the Marketing Plan presented in Appendix A. On the basis of self-study or as part of a course assignment, students can use the activities to organize interactions with businesses to build a marketing plan. Students and employers often suggest that a well-written plan in a student's portfolio is an asset in today's competitive job interviews. In Section V of the Instructor's Manual is a comprehensive set of resources to assist instructors in assigning and evaluating student marketing plan assignments.

●Interactive Web Page and Blog: (www.kerinmarketing.com) The blog provides articles on current marketing topics for instructors and students. These short articles include videos, websites, synopses, and a classroom discussion guides so instructors can emphasize the practical aspects of marketing and help students develop professional marketing skills

●Chapter 19: Using Social Media to Connect with Consumers: Marketing features a dedicated chapter for social media marketing, which is a new environment that is rapidly growing and changing. The authors cover the building blocks of social media marketing and provide interesting, thorough, and relevant content and examples. The authors discuss major social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Pinterest. They also explain how brand managers and companies can use these social networks to develop marketing actions to accomplish their marketing objectives. Also discussed in Chapter 19 are marketing metrics that are used to measure a company's success with social media marketing. This chapter is one reason why Marketing 12e is on the cutting-edge of marketing education.

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作者： Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius

新功能介紹
出版社：華泰文化

新功能介紹
出版日期：2015/06/17
語言：英文

商品網址: Marketing in Asia(三版)

Investment Management		Cases in Finance		期貨交易法規解析		國貿條規之研究－FOB等交易價格條件之規定事項與法院相關糾紛案判決之探討
Financial Innovation		2000年版國貿條規(INCOTERMS 2000)		信託法令彙編	博客來網路書局>Fundamentals of Investments

2017-10-16 18:50

〔記者黃良傑／高雄報導〕彭姓女子疑因樓上鄰居常發出噪音，昨日傍晚竟持汽油桶及打火機找7樓住戶宋男理論，彭女潑灑汽油並手持打火機做勢點火，宋男見狀衝上前制止拉扯，彭女疑因手滑致汽油桶掉落，汽油溢出情勢危及，鼓山員警趕到奪下打火機，今依公共危險罪嫌送辦。

龍華所指出，56歲彭女家住鼓山區大樓6樓，因7樓長期傳出噪音，懷疑住戶縱容小孩破壞安寧，經多次向管理員反映，要求樓上住戶約束小孩，但仍未見改善，彭女竟情緒失控，先到住處附近加油站買汽油，返回住處上樓與鄰居宋男理論，管理員驚覺有異趕緊報警。

彭女提著汽油桶上樓，另一手還拿出打火機，不斷做勢要點擊打火機，宋男見狀立即上前緊抓女子雙手，2人發生拉扯時，彭女的汽油桶滑掉落地，汽油不斷溢出，雙方仍僵持不下。

龍華所員警獲報趕到，制止雙方爭執，搶下彭女手上的打火機，避免意外發生；事後大樓主委聞訊，對彭女的行為嚴加訓斥。

警方表示，噪音問題應舉證後循合法途徑舉發或提告，不應採如此激烈的手段，危及全體住戶的安全，彭女事後也後悔致歉，全案仍依公共危險罪嫌移送法辦。

商品網址: Marketing in Asia(三版)

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